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UT Social Media Week 2019 – Thursday

Thursday, February 28

Brought to you by the School of Advertising and Public Relations.

Session 1

#SwipeRight on Influencers in the Agency WorldMELT

11:10-12:25 p.m. (COM 402 – Scripps Theater)

Speakers: Jenna Cook, Tristan Watson, Snigdha Dhar


Founded in 2000, MELT is a full-service sports, entertainment and culinary agency. MELT is the premier agency for activating sports and entertainment properties in ways that drive fans to respond.


Session 2

Influencing Tennessee: The Life of a Social Media Influencer

12:40 p.m. – 1:55 p.m. (COM 402 – Scripps Theater)

This session will bring together social media influencers from across Tennessee.

Speakers: Katie Lee, Kristen Combs, Maria Antoinette, Marianne Canada, Sarah Hollingshead, and Wes Rucker


Session 3

Spotlight Speaker: The Fyre Festival – They Couldn’t Even Spell Fire Correctly

5:05 p.m. – 6:20 p.m. (COM 321 – Patrick Auditorium)

Speaker Leo Morejon will provide lively commentary and critique of the failed Fyre Festival of 2018. He will focus on the use of influencers in promoting the event and what the failure of the festival means for the future of influencer marketing

Speaker: Leo Morejon

Co-sponsored by Ad Club and PRSSA

Ad Club