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UT Social Media Week 2018

Thursday, February 22 

Brought to you by the UT School of Advertising and Public Relations

All sessions in COM 402 – Scripps Convergence Lab Theatre

 

Session 1

Anti Social: How I Turned a Social Media Job Into the Role I Really Wanted

11:10am-12:25pm 

Your first job after college won’t be your dream job, but you’ll take it because you need it. Here’s real world advice to use experience from the job you need to get the job you really want.

Speaker: Chance Vineyard (AD alum ’11)

 

Session 2

Social Media in the Age of Sports

2:10-3:25pm

Sports have influenced social media and likewise, social has influenced the age of sports. Join this session to see what that means for players and sports corporations in terms of branding and strategy.

Speakers: Victoria Kline (JEM, ’10), Ashley Kerns (A&S, ’05) & Yoav Dubinsky

 

Session 3

The Revolution and Evolution of Marketing

This session is co-sponsored by 

5:30-7:00pm

At Moxie, we’ve noticed a sea change starting to occur at scale relative to how companies approach branding, advertising, and understand audiences. This eagle-eye view stems from our work with top clients such as Delta Air Lines, Coca-Cola, eBay, Porsche, Verizon, Walmart, and Wells Fargo. Because mass media and entertainment consumption have changed, consumers no longer gather in one central watering hole—mainstream is the new minority. And because of this change, traditional audience segments (e.g., Millennials, moms, etc.) are no longer relevant. Instead, we’re seeing a rise of Tribes: tightly connected groups centered around common interests on collective shared spaces such as Reddit, Snapchat, Tinder, Imgur, Spotify, etc. Join us on February 22 to learn how marketing is being revolutionized, how brands are competing in this new landscape, and how to enter the job market during this transformation.

Speaker: Stephanie Wierwille (AD alum ’11)

 

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