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UTSMW Day 1 Session 1 Speakers

Annie Carr

Annie Carr is a News Producer at Knoxville’s NBC affiliate, WBIR. Annie moved into her current position in January of 2016, previously working as an Associate Producer/Editor in the WBIR newsroom. She has been a political intern with Annie CarrCBSNews and served as Lead Producer on the Medal of Honor Project. Annie graduated from the University of Tennessee in 2016, with a major in Journalism & Electronic Media. During her time at UT, Annie was very involved in CCI’s student-led media productions including UT Today and ESPN U Campus Connection.  


Bryce Caldwell

Bryce Caldwell is the General Manager at Raycom Media Knoxville (WTNZ FOX 43, Knoxville Weekend, Bounce TV Knoxville, Grit TV, PureCars Knoxville) in Knoxville, TN, focused on positioning the station for long term success in today’s rapidly evolving local marketplace of viewers, consumers, and advertisers. In addition to WTNZ-TV FOX 43 in Knoxville, he’s previously worked with NBC, ABC, WB, UPN, and CW affiliates in the Knoxville, Nashville and Orlando television markets with some of the largest media companies in broadcasting. Prior to taking over at FOX Bryce Caldwell43, his career was based around creating dynamic and sustainable partnerships between broadcast television stations and the largest advertisers in the local marketplace. His experience working with small, medium and regional sized companies in a variety of markets and economic climates gives Bryce a unique perspective on how to make advertising investments drive overall profitability. Bryce’s educational background is focused in Marketing and Business Management with a BSBA in Marketing at the University of Tennessee & his MBA at the University of Florida.


Jack McElroy

Jack McElroy grew up in Tucson where he earned a bachelor’s degree in English at the University of Arizona. After a stint at a small newspaper in Douglas, Arizona, he joined the E.W. Scripps Co. at The Albuquerque Tribune and eventually served as managing editor there. He later moved to the Rocky Mountain News in Denver and Jack McElroywas managing editor there when the Columbine High School shootings occurred. The newspaper was awarded a Pulitzer Prize for its photo coverage of the event. McElroy was named editor of the Knoxville News Sentinel in November 2001.