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#UTSMW23 is February 20 – 23, 2023

Monday, Feb. 20 at 6:00 p.m.

Host: SPJ, NABJ, and NAHJ
Event Title: The Role Social Media Plays in Sports Media
Description: Our discussion will center around how to navigate social media as a sports journalist and what role social media plays across sports media. We have a wide array of guests, ranging from those involved with the production side of social media in sports to those who are pushing their content via social media on a daily basis.
Speakers: Jack Srail, Teresa Walker, Louis Fernandez

Join the Zoom: 

Tuesday, Feb. 21 at 6:00 p.m.

Host: Communication Studies Club
Event Title: Building A Podcast Team – It JUST Means More
Description: A panel discussion with JustMedia featuring Justin Crawford as the keynote speaker. Moderated by Peyton Mills, this panel will discuss how all the positions on a team work together and how they effectively communicate with each other and their audience. Let’s learn more about podcasts as well as what goes on behind the scenes.
Speaker: Justin Crawford

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Wednesday, Feb. 22 at 12:00 pm – 1:00 pm.

Location: Adam Brown Social Media Command Center – COM 460
Event Title: Sprinklr Software Demonstration: What is it, what does it do, and how can you use it?
Description: The Adam Brown Social Media Command Center (ABSMCC) recently signed a contract with Sprinklr, one of the leading social media analytics programs. This demonstration will showcase the capabilities of Sprinklr and highlight potential data and analytics applications for University of Tennessee faculty, students, organizations, and clients. Both professional and academic uses will be covered. Lunch will be provided.

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Thursday, Feb. 23 at 6:00 p.m.

Host: PRSSA and Ad Club
Location: Hybrid session – Zoom Option and In Person COM 321 at 6:00 p.m.
Event Title: Bringing the Silver Screen to the Small Screen
Description: Every brand wants to be on TikTok and every social media marketer wants to master the platform, but where do you start? We helped the national theater chain, Regal Cinemas, establish a presence on the platform and ultimately become the category leader. Let’s talk about launching a TikTok account, developing a (new) brand voice and content strategy, working with influencers and creators, and other tips and tricks from a successful brand account. Grab some popcorn and enjoy the show.
Speakers: Ilana Stark

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