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UTSMW23- Speakers

Monday, Feb. 21 at 6:00 p.m.

The Role Social Media Plays in Sports Media


Jack Srail–Omaha Productions

Jack Srail is a digital content producer at Omaha Productions. He has held that role since July of 2022. Jack worked closely with the ManningCast w/ Eli and Peyton Manning this past football season, helping produce social media content from the episodes and work with behind-the-scenes production on-site. Jack is also involved in multiple other areas of Omaha and is responsible for a lot of social media producing, editing and publishing. 


Teresa Walker–Associated Press

Teresa is an AP Pro Football Writer covering the Tennessee Titans in Nashville. She also covers other professional Tennessee teams in the Predators and Grizzlies as well as college football and basketball. Walker is a UT grad and got her start as a writer with the Daily Times in Maryville. Walker is a 4-time NSMA TN Sportswriter of the Year winner and is a member of the TSWA Hall of Fame Class of 2020.


Louis Fernandez–WRAL News Channel 5 in Raleigh (NBC Affiliate)

Louis works as a sports reporter & anchor for WRAL covering the North Carolina sports in the area, including the Panthers and UNC athletics. Fernandez is a UNC grad and previously worked at WBIR in Knoxville.


Tuesday, Feb. 22 at 6:00 p.m.

Building A Podcast Team – It JUST Means More


Justin Crawford–Founder-CEO, JUST Media

Justin Crawford is the Founder-CEO of JUST Media, a boutique creative agency dedicated to bringing audiences content that “just means something more.” Here, Justin not only produces and hosts his two top rated personal-development podcasts (Routine Project and Men of the Hour) but does creative projects and consulting with his team for brands like NBCUniversal, Conde Nast, Restore Hyper Wellness, Super Coffee, Mindright, Recess and various others. He is a proud 2018 graduate from The University of Tennessee, Knoxville, where he holds a B.S. in Journalism and Electronic Media. Tennessee recently recognized Justin as a 40 Under 40 honoree.

Thursday, Feb. 24 at 6:00 p.m.

Bringing the Silver Screen to the Small Screen


Ilana Stark, Social Media Specialist at Designsensory

Ilana Stark graduated from the University of Tennessee in December 2020 and now works as a Social Media Specialist at Designsensory. While earning her degree, she worked in live production and content creation, for VFL Films, ESPN, and the SEC Network. A natural creator and communicator, Ilana developed her craft and love for social media by working with small businesses and influencers. Her role in developing content strategy and designing media to help establish brands prepared her for her current position at Designsensory, an integrated marketing agency based in Knoxville.