Thursday, February 28
Brought to you by the School of Advertising and Public Relations.
#SwipeRight on Influencers in the Agency World
11:10-12:25 p.m. (COM 402 – Scripps Theater)
Founded in 2000, MELT is a full-service sports, entertainment and culinary agency. MELT is the premier agency for activating sports and entertainment properties in ways that drive fans to respond.
Influencing Tennessee: The Life of a Social Media Influencer
12:40 p.m. – 1:55 p.m. (COM 402 – Scripps Theater)
This session will bring together social media influencers from across Tennessee.
Spotlight Speaker: The Fyre Festival – They Couldn’t Even Spell Fire Correctly
5:05 p.m. – 6:20 p.m. (COM 321 – Patrick Auditorium)
Speaker Leo Morejon will provide lively commentary and critique of the failed Fyre Festival of 2018. He will focus on the use of influencers in promoting the event and what the failure of the festival means for the future of influencer marketing
Co-sponsored by Ad Club and PRSSA