March 31 – April 3, 2014
Media Sponsor: WATE-TV
Beverage Company Sponsor: Coca-Cola
Keynote Luncheon Sponsor: Calhoun’s
Monday, March 31, 2014
11 a.m. – Mayor Burchett and Mayor Rogero will kickoff the week with a special proclamation.
Kick Off Session 11:15 a.m. – 12:30 p.m. Scripps
Panelists: Knox County Mayor Tim Burchett; Knoxville City Mayor Madeline Rogero; Mike Cohen, Cohen Communications Group
Moderator: Gene Patterson (BS/ JEM), WATE-TV news anchor
Session Title: Using Social Media in the Political Arena
Session Description: Political panelists will discuss social media strategies to grow support during the campaign and in office.
Monday, March 31, 2014 2:00 – 3:15 p.m. Scripps
Panelists: Chris Geidner- Legal Editor, BuzzFeed
Session Title: OMG! BuzzFeed is at UT
Session Description: You read their lists, see their GIFs and share their stories, now find out how one of the most innovative media companies really works.
Tuesday, April 1, 2014 9:40 – 10:55 a.m. Scripps
Speaker: Mike Farrell, Director Scripps Howard 1st Amendment Center University of Kentucky
Hosted by: Society of Professional Journalists
Session Title: New Ethics for New Media?
Session Description: Twitter, Facebook and other social media are presenting new challenges to journalists using them in their work. Do we need new rules for social media?
Tuesday, April 1, 2014 12:40 – 1:55 p.m. Scripps
Panelists: Andria L. Yates, PhD, Principal, Development Concepts; Lecturer, Department of Psychology; Sally Taylor, Peninsula; Jennifer Branch, Gerhardstein & Branch; Tearsa Smith, WATE-TV; Annie Sadler, WATE-TV
Session Title: Social Media & Bullying
Session Description: Expert on cyberbullying discusses the ramifications and special circumstances surrounding social media bullying.
Tuesday, April 1, 2014 3:40 – 4:55 p.m. Scripps
Speaker: Lt. Stephanie Young, U.S. Coast Guard Public Affairs
Session Title: Build, Engage, Activate: Using Case Studies to Explain How the U.S. Coast Guard Built a Community of Action Before, During & After Hurricane Sandy
Session Description: *Build* You first have to be the place people go to for authentic, relevant and timely information. *Engage* Once people are there you must engage them, not as fans, but as members of a community. *Activate* Once a crisis hits, this community becomes a community of action and part of a team amplifying critical disaster information to protect lives and property.
Tuesday, April 1, 2014 6:00 – 7:00 p.m. Scripps
Speaker: Diana Warner
Hosted by: UTSMW/ Ad Club/ PRSSA
Session Title: Creating brand awareness through advertising and public relations with social media platforms
Session Description: How to create brand awareness using social media platforms such as Facebook, twitter, Instagram, and Pinterest as advertising and public relations tools.
Wednesday, April 2, 2014 9:05 – 10:00 a.m. Scripps
Panelists: Asst. Prof. Carolyn Hank (UT-IS); Nick Bowman (WVU); Asst. Prof. Karen Freberg (UL)
Session Title: Using Social Media to Engage Students In and Out of the College Classroom
Session Description: How is social media being used in higher education? Panelists will discuss a variety of social media tools and techniques for effectively engaging students in the college setting.
Wednesday, April 2, 2014 11:00 a.m. – 12:15 p.m. Scripps
Panelists: Chad Parizman, Abigail McCollum and Christine Cinnamond – Scripps Networks Interactive, Miles Stiverson – Viggle
Session Title: Social TV: The Impact of 2nd (and Even 3rd) Screens
Session Description: Innovative panelists from Scripps Networks Interactive will discuss the impact of 2nd (and even 3rd) screens on TV viewing. Gone are the days of traditional TV. Did you know you could get paid and/or earn perks for watching TV? A rep from Viggle will explain this process and how apps are used in engaging TV viewers more than ever.
Wednesday, April 2, 2014 1:30 p.m. – 2:45 p.m. Scripps
Panelists: Morgan Neal (BS/PR ’12), AC Entertainment; Zac Ellis (BS/JEM ’11), College Football blogger, Sports Illustrated; Mark Murdock (BS/JEM ’97), Content & Community Manager, Bandy Carroll Hellige
Session Title: How to Snag a Job in Social Media
Session Description: Successful CCI alumni working in various social media positions throughout the Southeast will offer best practices on how to best “snag” and (keep!) a job in social post graduation.
Wednesday, April 2, 2014 5:30 p.m. – 7:00 p.m. Calhoun’s on the River
Speaker: Ben Shields, Director of Social Media and Marketing for ESPN
Session Title: How ESPN Leverages Social Media
Session Description: Social Event – Inside look on how ESPN utilizes social media across its many platforms such as professional and college sports. How social media is used to connect with fans, players, and share up to date sports related news will be addressed.
Thursday, April 3, 2014 9:40 – 10:55 a.m. CCI’s Patrick Auditorium
Panelists: Gracie Blackburn (BS/PR ’08), Ryan McGee (BS/JEM ’93)
Session Title: How ESPN Contributors Utilize Social Media
Session Description: Hear from ESPN writers and contributors on how they use social media every day covering sports.
Keynote Luncheon (This event is invitation only due to room capacity.) 11:30 a.m.– 12:30 p.m. Scripps
Speaker: Paul Finebaum, ESPN/SEC Network
Session Title: The “Impartial” Voice of the SEC!
Session Description: The challenge of managing expectations and remaining neutral in a world of social media influence
Immediately following luncheon – Meet & Greet with Paul Finebaum – Open to the public