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Social Media Week – 2014

March 31 – April 3, 2014

Twitter @UTSMW


Official Sponsors
Media Sponsor: WATE-TV
Beverage Company Sponsor: Coca-Cola
Keynote Luncheon Sponsor: Calhoun’s

Session Schedule 

Monday, March 31, 2014

11 a.m. – Mayor Burchett and Mayor Rogero will kickoff the week with a special proclamation.

Kick Off Session 11:15 a.m. – 12:30 p.m. Scripps

Panelists: Knox County Mayor Tim Burchett; Knoxville City Mayor Madeline Rogero; Mike Cohen, Cohen Communications Group

Moderator: Gene Patterson (BS/ JEM), WATE-TV news anchor

Session Title: Using Social Media in the Political Arena

Session Description: Political panelists will discuss social media strategies to grow support during the campaign and in office.

Monday, March 31, 2014 2:00 – 3:15 p.m. Scripps

Panelists: Chris Geidner- Legal Editor, BuzzFeed

Session Title: OMG! BuzzFeed is at UT

Session Description: You read their lists, see their GIFs and share their stories, now find out how one of the most innovative media companies really works.

Tuesday, April 1, 2014 9:40 – 10:55 a.m. Scripps

Speaker: Mike Farrell, Director Scripps Howard 1st Amendment Center University of Kentucky

Hosted by: Society of Professional Journalists

Session Title: New Ethics for New Media?

Session Description: Twitter, Facebook and other social media are presenting new challenges to journalists using them in their work. Do we need new rules for social media?

Tuesday, April 1, 2014 12:40 – 1:55 p.m. Scripps

Panelists: Andria L. Yates, PhD, Principal, Development Concepts; Lecturer, Department of Psychology; Sally Taylor, Peninsula; Jennifer Branch, Gerhardstein & Branch; Tearsa Smith, WATE-TV; Annie Sadler, WATE-TV

Session Title: Social Media & Bullying

Session Description: Expert on cyberbullying discusses the ramifications and special circumstances surrounding social media bullying.

Tuesday, April 1, 2014 3:40 – 4:55 p.m. Scripps

Speaker: Lt. Stephanie Young, U.S. Coast Guard Public Affairs

Session Title: Build, Engage, Activate: Using Case Studies to Explain How the U.S. Coast Guard Built a Community of Action Before, During & After Hurricane Sandy

Session Description: *Build* You first have to be the place people go to for authentic, relevant and timely information. *Engage* Once people are there you must engage them, not as fans, but as members of a community. *Activate* Once a crisis hits, this community becomes a community of action and part of a team amplifying critical disaster information to protect lives and property.

Tuesday, April 1, 2014 6:00 – 7:00 p.m. Scripps

Speaker: Diana Warner

Hosted by: UTSMW/ Ad Club/ PRSSA

Session Title: Creating brand awareness through advertising and public relations with social media platforms

Session Description: How to create brand awareness using social media platforms such as Facebook, twitter, Instagram, and Pinterest as advertising and public relations tools.

Wednesday, April 2, 2014 9:05 – 10:00 a.m. Scripps

Panelists: Asst. Prof. Carolyn Hank (UT-IS); Nick Bowman (WVU); Asst. Prof. Karen Freberg (UL)

Session Title: Using Social Media to Engage Students In and Out of the College Classroom

Session Description: How is social media being used in higher education? Panelists will discuss a variety of social media tools and techniques for effectively engaging students in the college setting.

Wednesday, April 2, 2014 11:00 a.m. – 12:15 p.m. Scripps

Panelists: Chad Parizman, Abigail McCollum and Christine Cinnamond – Scripps Networks Interactive, Miles Stiverson – Viggle

Session Title: Social TV: The Impact of 2nd (and Even 3rd) Screens

Session Description: Innovative panelists from Scripps Networks Interactive will discuss the impact of 2nd (and even 3rd) screens on TV viewing. Gone are the days of traditional TV. Did you know you could get paid and/or earn perks for watching TV? A rep from Viggle will explain this process and how apps are used in engaging TV viewers more than ever.

Wednesday, April 2, 2014 1:30 p.m. – 2:45 p.m. Scripps

Panelists: Morgan Neal (BS/PR ’12), AC Entertainment; Zac Ellis (BS/JEM ’11), College Football blogger, Sports Illustrated; Mark Murdock (BS/JEM ’97), Content & Community Manager, Bandy Carroll Hellige

Session Title: How to Snag a Job in Social Media

Session Description: Successful CCI alumni working in various social media positions throughout the Southeast will offer best practices on how to best “snag” and (keep!) a job in social post graduation.

Wednesday, April 2, 2014 5:30 p.m. – 7:00 p.m. Calhoun’s on the River

Speaker: Ben Shields, Director of Social Media and Marketing for ESPN

Session Title: How ESPN Leverages Social Media

Session Description: Social Event – Inside look on how ESPN utilizes social media across its many platforms such as professional and college sports. How social media is used to connect with fans, players, and share up to date sports related news will be addressed.

Thursday, April 3, 2014 9:40 – 10:55 a.m. CCI’s Patrick Auditorium

Panelists: Gracie Blackburn (BS/PR ’08), Ryan McGee (BS/JEM ’93)

Session Title: How ESPN Contributors Utilize Social Media

Session Description: Hear from ESPN writers and contributors on how they use social media every day covering sports.

Keynote Luncheon (This event is invitation only due to room capacity.) 11:30 a.m.– 12:30 p.m. Scripps

Speaker: Paul Finebaum, ESPN/SEC Network

Session Title: The “Impartial” Voice of the SEC!

Session Description: The challenge of managing expectations and remaining neutral in a world of social media influence

Immediately following luncheon – Meet & Greet with Paul Finebaum – Open to the public