Tuesday, February 20
Brought to you by the UT School of Journalism and Electronic Media
Morning Kick Off
#UTSMW18 will kick off with a live remote broadcast by WUTK 90.3 FM in front of the Communication building from 9:00 to 9:40am on Tuesday, February 20. Stop by to register to win free prizes, grab a donut and coffee, and enjoy the music before heading to the week’s first session!
Session 1
Local Media & Social Media
9:40-10:55am (COM 402 – Scripps Convergence Lab)
Panelists from area news media will discuss how their organizations are using social media to distribute content, connect with consumers, and promote their news products/organization.
Speakers: Annie Carr (JEM, ’16), Bryce Caldwell (UT MKT, ’02) and Jack McElroy
Session 2
Scripps Networks Interactive & Audience Engagement
12:40-1:55pm (COM 321 – Patrick Auditorium)
Four panelists from Scripps Networks Interactive share how Scripps is using social media to promote and brand HGTV, Food Network, DIY, Cooking Channel, and Great American Country. The panelists will describe the latest trends in social media practices in the U.S. and for their international brands.
Session 3
The Dark Side of Social Media
2:10-3:25pm (COM 402 – Scripps Convergence Lab)
Privacy. Terrorism. Fake News. Professional communicators will describe the relationship between social media and these and other challenges. This will be an interactive session.
Speakers: Charli Kerns and Xu Zhang (CCI Ph.D. students)
PRSSA Meeting 
The Post-Weinstein “New Normal” of Whistleblowers & Resulting PR Impact
6:30pm (COM 321 – Patrick Auditorium)