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UT Social Media Week 2019 – Wednesday

Wednesday, February 27

Brought to you by the School of Communication Studies.

Session 1

The Role of Social Media in an Evolving Political Landscape

10:10 a.m. – 11:00 a.m. (COM 402 – Scripps Theater)

Speakers: Michael Sullivan, Candice Dawkins


Brought to you by the School of Information Sciences.

Session 2

Social Media: Nurturing Connections with Retargeting

2:00-3:30 p.m. (COM 402 – Scripps Theater)

Presentation: 2:00-2:45 p.m. Workshop: 2:45-3:30 p.m.

View online:

RSVP required for workshop

With US websites across various industries only converting an average of 2.23% of their overall website traffic, a top priority for any brand or organization should be the reinforcement of that initial or repeat connection. Social Retargeting, or using a website audience list to advertise on social media platforms, is being adopted as a cornerstone of many brands’ marketing efforts because of the high ROI associated with serving ads to people who have already shown interest in that brand’s products or services. In this workshop we will review how Social Retargeting works, the providers associated with social retargeting, explore case studies, and have a hands-on session where each participant will create a social retargeting campaign in Facebook Ads Manager around a mock scenario.

Speaker: Joseph Pecor


Session 3

Library, Museum, and Science Organizations Social Media Innovators Panel

5:00-6:15 p.m. (COM 402 – Scripps Theater)

View online:

As the information field grows and evolves, communications professionals are exploring new and innovative ways to connect with their patrons and promote the work of their organization. Join the School of Information Sciences as library, museum, and science organizations social media professionals share their success stories, insight into the use of social media to promote their organizations, and how they use it to engage stakeholders – even when operating on a limited budget!

Speakers: Mary Pom Claiborne, Zack Plaster, Jenny Woodbery, Sarah Zimmerman