DAY 2: TUESDAY, FEBRUARY 22, 2022
Managing Name, Image, and Likeness in a Social Media Age
Hosted by the Communications Studies Club
Managing Name, Image, and Likeness in a Social Media Age is a panel discussion with experts of varying experiences within the world of athletics. This panel will feature professionals who will discuss how athletic brands and the world of social media are changing for the better. Let’s learn more about Name, Image, and Likeness and their effects on college-level athletes and those involved in athletics.
Andraya Carter is a reporter and host for ESPN’s coverage of WNBA, college basketball and college football. Originally from Atlanta, Carter got recruited to the University of Tennessee to be a Lady Vol and play for one of the proudest basketball programs in the country. She battled injuries and began to transition her career towards media while in school and joined SEC Network as a freelancer upon graduating. In 2021, Andraya signed a multiyear fulltime contract with ESPN. She enjoys working out, her pets and watching any sort of basketball!
Kat Jones joined the Tennessee Athletics staff in September of 2021 in the newly created position of Director of Name, Image and Likeness. Her position was introduced to manage name, image and likeness (NIL) education, monitoring and support efforts for Tennessee’s 20 varsity sport programs and more than 500 student-athletes.
A native of Pensacola, Florida, Jones manages NIL inquiries from internal and external stakeholders and coordinates programming and resources that pair current UT student-athletes with campus and alumni networks and support.
She works closely with the athletics compliance staff to oversee agent registration and monitoring to ensure NCAA, SEC and institutional policy adherence. Before transitioning to Tennessee, Jones spent more than two years as an assistant director of compliance at the University of Central Florida. As UCF was preparing for the introduction of NIL legislation, Jones co-chaired the athletic university’s NIL Working Group to coordinate a campus-wide approach and develop an educational plan for student-athletes, coaches and staff.
As part of her more traditional compliance responsibilities at UCF, she served as the department’s primary contact for six varsity sports programs, assisted with the agent registration and approval process, served as liaison to the campus financial aid and international services offices and administered National Letter of Intent processing for all sports.
Jones earned her bachelor’s degree in Business Administration/Marketing from UCF. She completed her juris doctorate degree from Mississippi College School of Law in 2019.
Celine Mangan, As Senior Account Executive for Altius Sports Partners, Celine oversees client relationships, serves in an advisory capacity in the evolving landscape, and grows stakeholder engagement to clients.
Prior to Altius, Celine was the Director of Advancement and Engagement at Women Leaders in College Sports, working with sport executives and leading all membership touchpoints, stewardship, and experience. She began her career at Western Illinois University in Student-Athlete Development and Academics.
Luke Bibee is a freshman cheerleader at the University of Tennessee, Knoxville. He is studying management and entrepreneurship at the Haslam College of Business. Luke is a student-athlete, but he’s very involved in other campus organizations and has earned many outstanding awards. He is a Knoxville native and graduate of Webb School of Knoxville. As a Premier Athletics Sharks alum, Luke finished at the Cheerleading Worlds in the Top 10 twice, racked up four Summit appearances, appeared in the NCA Winners Circle and was selected as a 2020 and 2021 Varsity Feature Model.
Brittany Williams is the co-owner and co-founder of Bridge Management Group. Bridge Management Group is everything you never knew you needed to navigate the world of NIL as a college athlete and beyond. BMG represents athletes and public figures in a way that guides and teaches about content creation and social media marketing, all while securing contracts and building relationships with local, national and international brands. Bridge is more than business – it’s a family.